Annexed Goods exists at the intersection of culture, technology, and advocacy. Our mission is to champion the movements, individuals, and ideas that challenge conventions and drive cultural progress.
The logo is a visual representation of annexation. The barbed wire contained within brackets symbolizes restriction, control, and containment. The design goal was to effectively evoke the tension between freedom and constraint.
Typography
Typography
Typography
Typography
Neue Haas Unica
Input Mono Narrow
The ‘Diplomat’ t-shirt features bold collegiate lettering accompanied by a woodcut illustration of Minerva, known as “the Roman goddess of justice, law, wisdom, strategic warfare, and victory.”
Apparel label features the latin phrase “vox populi, vox dei” which translates to “The voice of the people is the voice of God.”
Business cards feature a debossed logo + wordmark and a contact/info side that employs dynamic colors of piercing green and stoic greys.
